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Bringing smiles
to children’s faces
with delicious vegetables

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Noguchi Farm,
Japan’s most-followed vegetable farm,
widely supported and loved by people everywhere

The world is a better place when mom is happy.

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Growing delicious vegetables that children will happily enjoy eating. From selecting the right varieties, preparing the soil, and deciding on cultivation methods to perfecting the timing for harvest, we focus on one thing above all: deliciousness. That’s how Noguchi Farm’s vegetables are made.


When we deliver our freshly harvested vegetables, we receive messages like, “They’re truly enjoying every bite!” or “I thought my child hated vegetables!” Beyond the words, there are smiling, happy families.


Noguchi Farm’s vegetables—grown with careful selection of varieties, dedicated soil preparation, and plenty of love—are something children genuinely enjoy eating. Our vegetables are also rich in silica, magnesium, and calcium. This is Noguchi Farm’s unique method, developed over a decade of trial and error and unlike anything you’ll find from other farms.

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Farm 1Day Experience
in Japan

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Agricultural experience program
for elementary school students

Uniform model for UNIQLO

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We cultivate three types of onions,
rice, lettuce, and many other vegetables
in a nature-rich environment
in Japan